top of page
GILLETTE VENUS
My Skin, My Way
Vision: Empowered beauty to delight women.
Venus sought to captivate women with a curated, sustainable product line. The key to turning the shaving category on its head lay in matching the brand’s values with their shopper’s insights.
The pillars of our brand redesign were that Venus should provide both Functional and Expressive offerings. Toa achieve this, we created distinctive brand assets where taste, scent, and nature harmonized with steely precision.
Heart: Function meets personal expression.
Our Toolbox
Strategy I Tone of Voice I Branding I Packaging I Global Deployment
Out of gallery
DISCOVER MORE
bottom of page